No, you haven't blinked, missed January and been propelled towards Valentines Day frenzy, it's just something I have noticed recently. Since delivering Love Your Business programmes to companies around the UK, I have seen billboards and TV advertising campaigns all using the word 'Love'. I dont pretend to be ahead of the curve here but it seems that the British public (and, more interestingly, the business community) are using this word more and more.
A huge 'Love your Blackberry' campaign seems to be underway - quite comforting as 'addiction' is usually the word associated with this little gadget! Many famous people admitting to sleeping with their Blackberry under their pillow etc.
Love your bank has also popped up and been mentioned in the press in recent months - http://www.guardian.co.uk/money/blog/2009/nov/13/metro-love-your-bank - an interesting concept around boutique banks. I am really looking forward to the opening and hope they adopt the same velvet clad seats and plum coloured wallpaper approach as the boutique hotels have. I am picturing walking in to cool mood music and Armani clad tellers when I bring in twenty bags of 2p coins to deposit on a busy Friday lunchtime......
So, with that thought in mind, there is no need to be shy when you say you would like to love your business - infact if you haven't done already, you are sooo last season. We at Vision Republic like to be 'on trend' when it comes to the success of your business. Joking aside, if companies are using this sort of language, it is because of a customer need - a need to feel wanted, secure and be part of something which is doing more than providing 'good customer service' - these days, that is a given. Look us up, test us out and find out how you can not only enjoy running your business, but make it more profitable, give it substantial market difference and build customer loyalty into the mix. You'll love it!
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2 comments:
Hi Janet - love your blog!! Will put in a staff suggestion to HO re the bank theme!!!
Look forward to speaking to you in the New Year x
Hi Janet, good to see you're getting on with your blog. We should only do the things we love, and we should do them with love. That way we can't fail to succeed - whatever success means to us all individually. I love my business, but as it's looking after gorgeous furry creatures, how could I not? Happy New Year! xx
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